Undergraduate Studies

BA (Hons) English for Professionals

Mission

The School of Languages, Literacies and Translation is committed in its mission to encourage excellent practice of various languages for sustainable career and individual development.

Vission

Developing excellent language practice for a sustainable future.

Introduction

Bachelor of Arts (Hons) English for Professionals is designed to help undergraduates acquire and develop theoretical principles and practical knowledge necessary for understanding the structure and use of the English language. As an undergraduate, you take courses that promote and support independent and intellectual enquiry and creativity. Attention is also given to interpersonal skills, critical thinking skills and problem-solving abilities to enable you to participate meaningfully in a fast changing international environment.

The range of courses integrate both theoretical content and practical language skills to develop an understanding of the relationship between reading, writing, listening, speaking, text and audience. You will also learn a broad range of professional registers in English that enable you to communicate effectively in a wide range of social and professional contexts.

The all-encompassing nature of Bachelor of Arts (Hons) English for Professionals programme enables you to gain relevant knowledge in language studies and develop language skills for the real world.

BACHELOR OF ARTS (HONS.) PROGRAMME EDUCATIONAL OBJECTIVES (PEO)

PEO1
To produce graduates who are able to critically apply theory to practice.

PEO2
To produce graduates who employ effective and professional oral and written communication skills in various settings.

PEO3
To produce graduates who are creative, innovative, critical and entrepreneurial with teamwork and leadership qualities at the local and international levels.

PEO4
To produce graduates who can work independently as well as in a team with ethics and professionalism.

PEO5
To produce graduates who can adapt themselves to various professional demands.

Career Opportunities

The B.A. (Hons) English for Professionals programme is designed to meet the needs of different careers, including:

• Advertising and marketing
• Broadcasting and journalism
• Consultancy
• Copywriter
• Editing and publishing
• English language teaching and learning
• Freelance (proofreading, translation, emcee)
• Multimedia
• Postgraduate study
• Public Relations and Marketing
• Tourism and hospitality

Duration of Programme

3 years / 6 semesters

Major Courses Offered

Programme Structure: Starts Year 1, Semester 1

Programme Structure: Starts Year 1, Semester 2